Description
The Branded Mind investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, it investigates topics such as, personality, measuring the brain, consumer behaviour, decision making and market segmentation.
About the Author
Erik du Plessis is Chairman of Millward Brown (South Africa), one of the world's top market research companies with 78 offices in 51 countries. He is also a Visiting Professor at the Copenhagen Business School, and the author of The Advertised Mind, published by Kogan Page.
Book Information
ISBN 9780749461256
Author Erik Du Plessis
Format Hardback
Page Count 272
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 556g
Dimensions(mm) 242mm * 162mm * 19mm