The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

• Provides a 'second generation' approach to CSR that will breathe new life into the movement
• Can increase the effectiveness of CSR as a strategy to create positive change in society through business
• Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

About the Author
Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

Reviews

"The book is thought provoking, insightful and at the same time easy to read ... a must read." (BalticCSR.wordpress.com, May 2011)

"... this book is tremendously well researched and the main message is crystal clear... I strongly recommend reading." (AheadAhead.com, May 2011)

"... deeply reflective of the state of the world ... society, business and people who change our lives ... we should all read this book." (Lohas.de, June 2011)

"... offers a wealth of case studies ... easy to navigate and digest ... Visser's message is one of optimism and hope." (Bookgeeks.co.uk, June 2011)

Book Information
ISBN 9780470688571
Author Wayne Visser
Format Hardback
Page Count 408
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 721g
Dimensions(mm) 236mm * 160mm * 28mm