Description
From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience. The book offers readers: * A cutting-edge exploration of the transformative impact of technologies and artificial intelligence on the events and tourism industries. * Oversight of how new technology can align with the United Nations' 17 Sustainable Development Goals - readers can anticipate insights into how AI can contribute meaningfully to understanding and addressing pressing global challenges. * Practical insights for stakeholders including actionable insights that go beyond theory. It will be an essential reference for academic researchers and practitioners within events and tourism management.
Academic researchers and professionals within event and tourism management
About the Author
Anukrati Sharma (Edited By) Dr Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan - Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers, and has been invited as a keynote speaker to events in Sri Lanka, Nepal, Uzbekistan and Turkey. Dr Sharma also handles training sessions at the Rajasthan Police Academy in Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Jeetesh Kumar (Edited By) Dr Kumar is Senior Lecturer in the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. His doctorate is from Taylor's University in Hospitality and Tourism, with research on economic impacts of business events in Malaysia. He has two postgraduate degree specialties; Professional Master's in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA - Marketing) form Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, Behavioural Studies. He has worked on consultancy and research projects at the national level and authored 35+ publications including research articles and book chapters. He is an active member of several national and international associations, conference and journals. He has attended/presented a number of papers in national and international conferences. Recently he has offered webinar session of numerous universities in Philippines, India, Nepal and Pakistan. Shruti Arora (Edited By) Dr. Shruti Arora, currently working as an Assistant Professor (Guest Faculty) in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She had an experience of 14 years in education industry. Her core subjects are Marketing, General Management, International Business and Customer Relationship Management. She has attended various International Conferences and her publication includes various chapters in edited book like Routledge, Emerald, Springer and research papers in National and International UGC approved and peer-reviewed journals. She has authored a book on "Event Management and Marketing: Theory, Practical Approaches and Planning" with ISBN: 978-93-86608-61-1 in 2018 that is recommended and approved as a learning resource by CBSE, Department of Higher Educations, Government of M.P (Achievement) and two edited under Apple Academic Press, CRC. She is working as a Co-PI with Dr. Anukrati Sharma on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. She is appointed as the BRICS Community of Practice (CoP) Researcher for promoting cross-BRICS nations' collaborations in co-authorship, co-supervision, co-examining, co-publishing in DHET and SCOPUS Accredited Journals, co-conferencing participation and hosting rotating BRICS workshops, seminars and guest lectures in the academic years 2023 and 2024. She has also been appointed as an External and Internal examiner for Viva-voce for graduation and post-graduation students.
Book Information
ISBN 9781836990161
Author Dr Anukrati Sharma
Format Hardback
Page Count 296
Imprint CABI Publishing
Publisher CABI Publishing
Academic researchers and professionals within event and tourism management
About the Author
Anukrati Sharma (Edited By) Dr Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan - Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers, and has been invited as a keynote speaker to events in Sri Lanka, Nepal, Uzbekistan and Turkey. Dr Sharma also handles training sessions at the Rajasthan Police Academy in Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Jeetesh Kumar (Edited By) Dr Kumar is Senior Lecturer in the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. His doctorate is from Taylor's University in Hospitality and Tourism, with research on economic impacts of business events in Malaysia. He has two postgraduate degree specialties; Professional Master's in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA - Marketing) form Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, Behavioural Studies. He has worked on consultancy and research projects at the national level and authored 35+ publications including research articles and book chapters. He is an active member of several national and international associations, conference and journals. He has attended/presented a number of papers in national and international conferences. Recently he has offered webinar session of numerous universities in Philippines, India, Nepal and Pakistan. Shruti Arora (Edited By) Dr. Shruti Arora, currently working as an Assistant Professor (Guest Faculty) in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She had an experience of 14 years in education industry. Her core subjects are Marketing, General Management, International Business and Customer Relationship Management. She has attended various International Conferences and her publication includes various chapters in edited book like Routledge, Emerald, Springer and research papers in National and International UGC approved and peer-reviewed journals. She has authored a book on "Event Management and Marketing: Theory, Practical Approaches and Planning" with ISBN: 978-93-86608-61-1 in 2018 that is recommended and approved as a learning resource by CBSE, Department of Higher Educations, Government of M.P (Achievement) and two edited under Apple Academic Press, CRC. She is working as a Co-PI with Dr. Anukrati Sharma on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. She is appointed as the BRICS Community of Practice (CoP) Researcher for promoting cross-BRICS nations' collaborations in co-authorship, co-supervision, co-examining, co-publishing in DHET and SCOPUS Accredited Journals, co-conferencing participation and hosting rotating BRICS workshops, seminars and guest lectures in the academic years 2023 and 2024. She has also been appointed as an External and Internal examiner for Viva-voce for graduation and post-graduation students.
Book Information
ISBN 9781836990161
Author Dr Anukrati Sharma
Format Hardback
Page Count 296
Imprint CABI Publishing
Publisher CABI Publishing
