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Taking Ideas to Market: Innovation 01.08 by Tim Jones 9781841123141
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Taking Ideas to Market: Innovation 01.08 by Tim Jones 9781841123141

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Description

This title presents a fast track route to successfully taking new ideas to market. It covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. It features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen. It includes a comprehensive resources guide.

Book Information
ISBN 9781841123141
Author Tim Jones
Format Paperback
Page Count 118
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 126g

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