Description
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
This book is suitable for researchers of tourism, especially those interested in destination marketing and branding, and sustainability. It will also be of interest to researchers within marketing and international development studies.
About the Author
Dr Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan - Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers, and has been invited as a keynote speaker to events in Sri Lanka, Nepal, Uzbekistan and Turkey. Dr Sharma also handles training sessions at the Rajasthan Police Academy in Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals. is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and International Journal of Cyber Warfare and Terrorism (IGI-GlobalUS). Besides being Senior Researcher in the Department of Economics at University of Palermo, Argentina, he is a global affiliate of the Tourism Crisis Management Institute (University of Florida, US), the Centre for Ethnicity and Racism Studies (University of Leeds), The Forge (University of Lancaster and University of Leeds UK) and The International Society for Philosophers, hosted in Sheffield UK. With more than 700 published papers and 25 books, Korstanje was awarded as Outstanding Reviewer 2012, International Journal of Disaster Resilience in the Built Environment, University of Salford, UK; Outstanding Reviewer 2013, Journal of Place Management and Development, Institute of Place, Manchester Metropolitan University, UK and Reviewer Certificate of Acknowledgement 2014, International Journal of Contemporary Hospitality Management (IJCHM), University of Central Florida, US. Now he co-edits almost 10 specialized journals in such themes as human rights, mobility, tourism and terrorism. Korstanje is subject to biographical records for Marquis Who's Who in the World since 2009. He has been nominated for 5 honorary doctorates for his contribution in the study of the effects of terrorism in tourism. In 2015 he was awarded Visiting Research Fellow at the School of Sociology and Social Policy, University of Leeds, UK and the University of La Habana, Cuba. In 2017 he was elected as Foreign Faculty Member of AMIT, Mexican Academy in the study of Tourism, which is the most prominent institution dedicated to tourism research in Mexico. Now he works as an editorial advisory board member of Cambridge Scholar Publishing UK and IGI Global US. Dr Kumar is Senior Lecturer in the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. His doctorate is from Taylor's University in Hospitality and Tourism, with research on economic impacts of business events in Malaysia. He has two postgraduate degree specialties; Professional Master's in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA - Marketing) form Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, Behavioural Studies. He has worked on consultancy and research projects at the national level and authored 35+ publications including research articles and book chapters. He is an active member of several national and international associations, conference and journals. He has attended/presented a number of papers in national and international conferences. Recently he has offered webinar session of numerous universities in Philippines, India, Nepal and Pakistan. Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals. Priyakrushna Mohanty is an U.G.C. Senior Research Fellow at the Department of Tourism Studies, Garden City University, India. He is an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master's Degree in Tourism Studies from Pondicherry University, India. He also holds a Master's Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. He has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Mr. Mohanty is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.
Book Information
ISBN 9781786394286
Author Dr Anukrati Sharma
Format Hardback
Page Count 260
Imprint CABI Publishing
Publisher CABI Publishing
Weight(grams) 810g
Dimensions(mm) 244mm * 172mm * 19mm
This book is suitable for researchers of tourism, especially those interested in destination marketing and branding, and sustainability. It will also be of interest to researchers within marketing and international development studies.
About the Author
Dr Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan - Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers, and has been invited as a keynote speaker to events in Sri Lanka, Nepal, Uzbekistan and Turkey. Dr Sharma also handles training sessions at the Rajasthan Police Academy in Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals. is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and International Journal of Cyber Warfare and Terrorism (IGI-GlobalUS). Besides being Senior Researcher in the Department of Economics at University of Palermo, Argentina, he is a global affiliate of the Tourism Crisis Management Institute (University of Florida, US), the Centre for Ethnicity and Racism Studies (University of Leeds), The Forge (University of Lancaster and University of Leeds UK) and The International Society for Philosophers, hosted in Sheffield UK. With more than 700 published papers and 25 books, Korstanje was awarded as Outstanding Reviewer 2012, International Journal of Disaster Resilience in the Built Environment, University of Salford, UK; Outstanding Reviewer 2013, Journal of Place Management and Development, Institute of Place, Manchester Metropolitan University, UK and Reviewer Certificate of Acknowledgement 2014, International Journal of Contemporary Hospitality Management (IJCHM), University of Central Florida, US. Now he co-edits almost 10 specialized journals in such themes as human rights, mobility, tourism and terrorism. Korstanje is subject to biographical records for Marquis Who's Who in the World since 2009. He has been nominated for 5 honorary doctorates for his contribution in the study of the effects of terrorism in tourism. In 2015 he was awarded Visiting Research Fellow at the School of Sociology and Social Policy, University of Leeds, UK and the University of La Habana, Cuba. In 2017 he was elected as Foreign Faculty Member of AMIT, Mexican Academy in the study of Tourism, which is the most prominent institution dedicated to tourism research in Mexico. Now he works as an editorial advisory board member of Cambridge Scholar Publishing UK and IGI Global US. Dr Kumar is Senior Lecturer in the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. His doctorate is from Taylor's University in Hospitality and Tourism, with research on economic impacts of business events in Malaysia. He has two postgraduate degree specialties; Professional Master's in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA - Marketing) form Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, Behavioural Studies. He has worked on consultancy and research projects at the national level and authored 35+ publications including research articles and book chapters. He is an active member of several national and international associations, conference and journals. He has attended/presented a number of papers in national and international conferences. Recently he has offered webinar session of numerous universities in Philippines, India, Nepal and Pakistan. Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals. Priyakrushna Mohanty is an U.G.C. Senior Research Fellow at the Department of Tourism Studies, Garden City University, India. He is an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master's Degree in Tourism Studies from Pondicherry University, India. He also holds a Master's Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. He has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Mr. Mohanty is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.
Book Information
ISBN 9781786394286
Author Dr Anukrati Sharma
Format Hardback
Page Count 260
Imprint CABI Publishing
Publisher CABI Publishing
Weight(grams) 810g
Dimensions(mm) 244mm * 172mm * 19mm
