Numerous success stories demonstrate the value of artificial intelligence, showing how companies that incorporate machine learning and cognitive interaction into traditional business processes and applications can significantly enhance user experience and increase productivity. However, there are challenges to widespread AI adoption. Few companies have implemented AI at scale, partly due to several obstacles.

The research presented here emphasizes the vital role of governance and artificial intelligence in ensuring business sustainability across various industries, highlighting the key elements that show how business governance and AI impact company survival. Furthermore, the book explores the alignment of governing rules and regulations with digital technologies, such as data governance, data constraints, and overcoming technical challenges, to enhance AI applications, self-service portals, and online support systems. By utilizing big data and cloud solutions, it is demonstrated how these integrations can improve decision-making processes both inside and outside the business environment.

Technological Innovation and Sustainability for Business Competitive Advantage emphasizes the scientific exploration of business challenges faced by organizations while offering practical solutions. By contributing to the development and enhancement of business theories and practices and by promoting scientific research in technological innovation and sustainability the volumes facilitate meaningful dialogues among academics practitioners and individuals.

About the Author

Bahaa Subhi Awwad is an Associate Professor of Financial Management Faculty of Business and Economy, Computerized of Banking & Financial Department, at Palestine Technical University, Kadoorie

Book Information
ISBN 9781837081998
Author Bahaa Subhi Awwad
Format Hardback
Page Count 348
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited