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Surfing the Global Tide: Automotive Giants and How to Survive Them by Michael S. Wynn-Williams 9780230579248

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Description

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Book Information
ISBN 9780230579248
Author Michael S. Wynn-Williams
Format Hardback
Page Count 271
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 583g

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