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Strategy from the Inside Out by Ian Turner 9781861521927
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Strategy from the Inside Out by Ian Turner 9781861521927

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Description

This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.

Book Information
ISBN 9781861521927
Author Ian Turner
Format Paperback
Page Count 192
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 204g

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