Description
About the Author
MICHAEL CUSUMANO is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist.
CONSTANTINOS MARKIDES is professor of strategic and international management and chairman of the strategy department at the London Business School.
Reviews
"...as a readable guide to the state of cutting edge thinking...this book can be recommended both for students and practitioners of business strategy." (Pathways, Oct-Dec. 2001)
"...comprehensive and authoritative." (Journal of Operational Research Society, July 2007)
Book Information
ISBN 9780787957292
Author Michael Cusumano
Format Paperback
Page Count 336
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 390g
Dimensions(mm) 231mm * 152mm * 23mm