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Strategic Reputation Risk Management by Judy Larkin 9780333995549
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Strategic Reputation Risk Management by Judy Larkin 9780333995549

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Description

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Book Information
ISBN 9780333995549
Author Judy Larkin
Format Hardback
Page Count 276
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 569g

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