Description
About the Author
Karin Tollin is associate professor of Marketing at the Department of Marketing, Copenhagen Business School, and programme director of the MSc programme Strategic Market Creation. Her main research falls in the areas of product innovation and knowledge and brand management, with a special focus on top managers' mindsets for innovation and on marketing's role for firms' innovation capability. She has published on these issues in international books and journals.
Antonella Caru is professor of Marketing at Universita Bocconi, where she is director of the MSc in Marketing Management. Her research interests are focused on services marketing and on the experiential perspective in consumption and marketing. She has also worked on various research projects in the arts and cultural marketing field. She has published on these topics in various national and international journals and books.
Book Information
ISBN 9780470694275
Author Karin Tollin
Format Paperback
Page Count 464
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 851g
Dimensions(mm) 244mm * 168mm * 27mm