Description
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
About the Author
Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP) Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).
Book Information
ISBN 9781408063958
Author Vinh Chau
Format Paperback
Page Count 352
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 600g
Dimensions(mm) 245mm * 190mm * 15mm
About the Author
Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP) Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).
Book Information
ISBN 9781408063958
Author Vinh Chau
Format Paperback
Page Count 352
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 600g
Dimensions(mm) 245mm * 190mm * 15mm
![Management and Cost Accounting (with CourseMate and eBook Access) by Colin Drury 9781408093931 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/4792957/4792216/9781408093931__60599.1721735472.jpg?c=1 "Management and Cost Accounting (with CourseMate and eBook Access) by Colin Drury 9781408093931 [USED COPY]")
