'Kung's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'
- Eli Noam, Columbia Business School

'A landmark contribution to scholarship, Kung's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
- Gillian Doyle, University of Glasgow

'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kung articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
- David Craig, University of Southern California

In this Second Edition of a book many found invaluable for research and teaching, including myself, Kung accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
- Gregory Ferrell Lowe, University of Tampere

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition:

• Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
• Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
• Explains strategic theory and concepts with insight and clarity
• Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries - ideal for students of media studies, media economics and media management.

About the Author
Lucy Kung, Reuters Institute, University of Oxford, and University of Oslo She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

Reviews

"Covering an industry full of hope and hype, Kung's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia."

-- Eli Noam
"In the age of relentless technological disruption, unlimited media distribution, artificial scarcity, content abundance, and non-professionalized creators and practices, successful media firms are more dependent than ever on strategic media management. In her first book, Lucy Kung identified the core concepts, strategic themes, and best practices in the field. In her second edition, Kung articulates the iterative dimensions of the media industries to account for an ever-increasing array of challenges and strategies." -- David Craig
"A landmark contribution to scholarship in the area of media management, Lucy Kung's excellent and most welcome revised Strategic Management in the Media provides an empirically rich and analytically sharp-sighted guide to the forces, concepts and issues governing contemporary organizational strategies in a complex and dynamic digital media environment."
-- Gillian Doyle

"In this second edition of a book many found invaluable for research and teaching, including myself, Kung accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries. She has thoroughly updated an already rich assortment of case studies to ensure a much needed contemporary view of how theory informs practice, and the reverse."

-- Gregory Ferrell Lowe
"Once again, Lucy Kung has produced the standard text in media management. Fully updated, it offers a comprehensive and accessible guide to strategic management in the media for students, lecturers and researchers. It is compulsory reading in my classes!"

-- Ulrike Rohn



Book Information
ISBN 9781473929500
Author Lucy Kung
Format Paperback
Page Count 256
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 450g