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Strategic Management in Telecommunications by James Shaw 9781580530187 [USED COPY]
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Strategic Management in Telecommunications by James Shaw 9781580530187 [USED COPY]

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Description

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

Book Information
ISBN 9781580530187
Author James Shaw
Format Hardback
Page Count 424
Imprint Artech House Publishers
Publisher Artech House Publishers
Weight(grams) 791g

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