This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.

Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.

The book will provide a valuable tool for the strategic development of construction firms.

"Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager

"The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management

About the Author

Dave Langford is the Director of the Graduate School in the Department of Architecture & Building Science at Shrathclyde University in Glasgow. He has contributed to the field of construction management for over 25 years and has lectured and consulted throughout the world. He has written many academic papers and several books including two which he co-authored for Blackwell, Strategic Management in Construction and Construction Management in Practice.

Steven Male is Director of Steven Male Associates Limited, a specialist company dealing with consultancy assigments, research, and training in value-for-money in property and physical infrastruture asset management. He is currently working on a series of transport-related assignments for the World Bank. Prior to this Steven was Professor in Property & Infrastructure Asset Management at the University of Leeds.

Book Information
ISBN 9780632049998
Author David Langford
Format Paperback
Page Count 260
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 425g
Dimensions(mm) 245mm * 176mm * 14mm