Description
Based on the real-life example of Whirlpool a solid company with a significant track record and global reach-Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity-through innovation.
Duarte and Snyder are the authors of "Mastering Virtual Teams" (2nd edition, 07879-5589-2).
About the Author
Nancy Tennant Snyder is corporate vice president of core competencies and leadership development for Whirlpool Corporation. She has consulted at many companies on a wide range of business topics. Holding a doctorate in organizational behavior from George Washington University, she is the author of numerous articles on globalization, virtual teams, and organizational capability.
Deborah L. Duarte is a consultant on innovation, knowledge management, and leadership. She has consulted with many public and private organizations including Time Life, NASA, Freddie Mac, Discovery Communication, Exxon Mobil, SBA, and Johnson & Johnson.
Snyder and Duarte are the coauthors of Mastering Virtual Teams second edition, from Jossey-Bass.
Reviews
"The book is packed with WOW and HOW." (South Florida Sun-Sentinel "Biz Books", September 15, 2003)
Book Information
ISBN 9780787964054
Author Nancy Tennant Snyder
Format Paperback
Page Count 240
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 569g
Dimensions(mm) 245mm * 183mm * 22mm