Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

An introduction to design thinking that seeks to blur the division between creative and analytical, preparing students to become innovative thinkers for a complex world.

About the Author
Natalie W. Nixon is Director and Associate Professor at Philadelphia University, United States.


Book Information
ISBN 9781628924701
Author Natalie W. Nixon
Format Paperback
Page Count 272
Imprint Fairchild Books
Publisher Bloomsbury Publishing PLC
Weight(grams) 584g