Good decision making is crucial to good management and successful strategic planning. Sadly the decision making capabilities within organisations are often poor. Using a fascinating and very readable combination of psychological theory, pencil-and-paper thought problems, and material from contemporary media, George Wright demonstrates why high-profile strategic disasters occur and how to prevent your own organisation from making similar mistakes. Case studies include Marks & Spencer, Dyson, Baring's Bank and the Millennium Dome.

About the Author

George Wright has held Faculty positions at LBS and Leeds Business School, and is currently at Strathclyde Graduate School of Business, where he consults to major blue-chip clients such as Philips and IBM. He has conducted extensive research into the role of judgement in forecasting and decision making, with particular emphasis on the simplification strategies of managers which lead to poor decisions.
He has published both academic and trade books on forecasting and decision making, and contributed to various journals within the field. He founded the Journal of Behavioral Decision Making with Wiley in 1988 and is Associate Editor of the Wiley journal Journal of Forecasting and the journal International Journal of Forecasting.

Reviews
"..this series has much to commend it..." (Modern Management, February 2002)

"...a fascinating and readable combination of psychological theory, paper and pencil thought problems and quotations from contemporary media..." (Productivity Digest, May 2002)

Book Information
ISBN 9780471486992
Author George Wright
Format Paperback
Page Count 160
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 227g
Dimensions(mm) 229mm * 155mm * 12mm