Description
About the Author
A graduate of The London School of Economics, Shaa Wasmund's entrepreneurial career had an unusual start. At 22 she won a competition to interview Super Middleweight boxing champ Chris Eubank and ended up helping to promote his next fight to a sell-out 48,000 live crowd and an 18 million TV audience. Shaa remains an ardent boxing fan. Shortly after she set up her own PR and marketing company and won the then relatively unknown vacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Shaa more about business than any MBA. To this day, Shaa credits James as being one her biggest sources of inspiration. Richard Newton is an entrepreneur, consultant and writer. After spending almost ten years writing about business for The Sunday Telegraph, The Mail on Sunday and others, Richard decided to switch sides, walk the talk and run his own business. He co-founded a software company that supplies brand management solutions for many of the world s largest consumer brands. He is now a co-founder, director, board adviser and/or mentor at a number of tech companies and start-ups including Screendragon, Call Trunk and Txt2Buy.
Reviews
'This book is something everyone should read if they have little understanding of what is the next direction to go in. (Will Roney, February, 2012) If you want to do something but secretly fear you re never going to, then this book will help inspire you to take action. (Flybe Magazine March 2012) Do everything in this book and live the life you really want. (Talk Business Magazine, February 2012) If you are ever to only read one book in this genre then this should be it. (Business Matters, July 2012)
Book Information
ISBN 9780857081735
Author Shaa Wasmund
Format Paperback
Page Count 192
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 188g
Dimensions(mm) 199mm * 129mm * 12mm