The established text Statistics for Management and Economics delivers an accessible and comprehensive overview for business students across the UK, Europe, the Middle East and Africa. With a wealth of examples and real data, this statistics textbook is essential reading for all business, management and economics courses at undergraduate and MBA level. Keller's practical three-step approach to problem-solving demonstrates how statistics are vital for today's managers and economists: it teaches students how to identify the correct technique for a problem or data type, compute the statistics and how to interpret the results meaningfully, equipping them with the practical skills they need in a world of big data, data visualization and social media.

About the Author
Gerald Keller is emeritus professor of business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011. Dr Nicoleta Gaciu is Senior Lecturer in Education at Oxford Brookes University and she has worked as a senior consultant within the finance world. She is currently teaching Research Methods, Statistics and AI in Education. Nicoleta is a member of the Institute of Physics (MInstP), Fellow of Higher Education Academy (FHEA) and Convenor for BERA Science Education SIG.


Book Information
ISBN 9781473768260
Author Gerald Keller
Format Paperback
Page Count 784
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 1480g
Dimensions(mm) 261mm * 195mm * 31mm