Description
- Commissioned by the WASM Executive Board, representing this organization’s leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry.
- Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings.
- Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry.
- Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations.
- Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.
Book Information
ISBN 9781032217963
Author Ruth M. Crabtree
Format Paperback
Page Count 284
Imprint Routledge
Publisher Taylor & Francis Ltd
