Description
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
About the Author
Wim Vermeulen is director of strategy and sustainability at the advertising agency Bubka. He is also a lecturer at Solvay Business School and an international keynote speaker.
Book Information
ISBN 9789401486255
Author Wim Vermeulen
Format Paperback
Page Count 200
Imprint Lannoo Publishers
Publisher Lannoo Publishers
Weight(grams) 452g
