Description
Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, "Do creative ideas work better?"
Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
About the Author
Adam Morgan has been in the advertising and marketing industry for over 20 years, working for many international brands with his creative work winning awards from the One Show to local Addys. He was named one of the 40 under 40 business leaders by Utah Business Magazine and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. Currently he is a Senior Creative Director at Adobe. Adam has published many articles on managing creative teams and data-driven creativity. He currently resides in Salt Lake City, Utah and works from San Jose, California.
Book Information
ISBN 9781642790719
Author Adam W. Morgan
Format Paperback
Page Count 238
Imprint Morgan James Publishing llc
Publisher Morgan James Publishing llc
