Description
This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order.
About the Author
Burcu Baykurt is an assistant professor of communication at the University of Massachusetts Amherst and a faculty associate at the Berkman Klein Center for Internet and Society at Harvard University.
Victoria de Grazia is Moore Collegiate Professor of History at Columbia University. Her books include Irresistible Empire: America's Advance Through Twentieth-Century Europe (2005) and The Perfect Fascist: A Story of Love, Power, and Morality in Mussolini's Italy (2020).
Reviews
This rich book discusses cultural influence in international relations as soft power through case studies on the United States, Europe, Turkey, Brazil, and China. Soft power's conceptual vagueness, ambiguity, and fecundity (in the form of its smart and sharp power descendants) have created an intellectual project of surprising generative capacity and have shaped diplomatic practices with wide circulatory potential. -- Peter J. Katzenstein, Walter S. Carpenter Jr. Professor of International Studies, Cornell University
Baykurt and de Grazia begin their cogent and cohesive edited volume with essays that provide a sophisticated theoretical discussion of soft power. The comparative case studies that follow include China, Brazil, and Turkey. This interdisciplinary collection is a must-read that contextualizes the institutions that provide the scaffolding for the diffusion of Western political cultural practices. -- Mabel Berezin, author of Illiberal Politics in Neoliberal Times: Culture, Security and Populism in the New Europe
Soft-Power Internationalism offers a highly informative deep dive into the post-Cold War period when soft power was considered the ultimate method of peace building. It shows how a concept largely promulgated by the West was successfully upended by emerging countries for the sake of their own postcolonial narrative. An essential eye-opener for policy makers seeking a better understanding of today's vacillating world order. -- Pierre Vimont, Ambassador of France, Senior Fellow at Carnegie Europe
A bold and original rereading of soft power, internationalism, revitalized nationalism, and the internet. Baykurt and de Grazia enlarge our understanding of a familiar idea through a new taxonomy of influences, a new perspective on shifts in global power, and a new map of actors of significance as the twentieth century morphs into the twenty-first. -- Monroe E. Price, author of Free Expression, Globalism, and the New Strategic Communication
Book Information
ISBN 9780231195454
Author Burcu Baykurt
Format Paperback
Page Count 352
Imprint Columbia University Press
Publisher Columbia University Press