Description
- Comprehensive yet concise introduction to social media theory and practice.
- Combines social media theory with practical guidance on how to be an effective social media communicator in roles within public relations and other mass communication professions.
- Pedagogical features and online resources give case study spotlights and examples of social media in action.
Book Information
ISBN 9781032185873
Author Whitney Lehmann
Format Paperback
Page Count 206
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd