Description
About the Author
Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University. Before joining academia, he spent nearly twenty years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, working with clients from startups to Fortune 500s. His social media campaigns have received industry recognition including a PRSA Bronze Anvil and an OMMA Award. He is also an accomplished researcher and contributing author to Harvard Business Review, Entrepreneur,and Social Media Examiner. Follow his blog at www.postcontrolmarketing.com.
Reviews
Professor Quesenberry makes an important contribution in helping instructors to engage students in learning social media planning and strategy. Social Media Strategy helped my students present a real-world plan to our clients. The second edition adds important depth to the excellent framework for moving from theory to practice. -- Jeremy Lipschultz, Isaacson Professor, University of Nebraska at Omaha
After reviewing the second edition, I was impressed by the increased breadth and depth that are covered in this update. The new edition offers a thorough discussion of emerging trends in social media marketing as well as extensive coverage of platforms and topics that were just gaining momentum a few years ago, including live-streaming videos, Snapchat, Messenger, influencer marketing, and online reviews. I highly recommend Keith's book to both educators and practitioners of social media marketing alike. It is a must-have guide for anyone in the field. -- Ai Zhang, Stockton University
Book Information
ISBN 9781538101353
Author Keith A. Quesenberry
Format Paperback
Page Count 376
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 581g
Dimensions(mm) 254mm * 177mm * 13mm