This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality.

Offering readers an introduction to the uses, effects, and central debates surrounding the subject of social media, this text is organized into three sections, each with a distinct focus. Part I provides an overview of social media, defining it through communication characteristics and exploring both theoretical and practical approaches to understanding it; Part II examines the impact of social media on individual users, including its effects on expression, health, and relationship management; and Part III investigates the wider social implications of social media, including its impact on politics, entertainment, marketing, and information consumption. Featuring key contemporary case studies and learner-centered exercises throughout, this book offers a rich and engaging look at the most pertinent issues of the social media era on both an individual and societal level.

This is an essential text for students of digital media, communication, journalism, and beyond, as well as a useful resource for researchers and industry professionals interested in exploring the social and psychological effects of social media.

About the Author

Qihao Ji is Associate Professor of Communication at Marist College, USA. He teaches and conducts research on topics related to social media, media psychology, and entertainment media. His work on these subjects has appeared in various journals, including New Media & Society, International Journal of Communication, Human Communication Research, Journalism and Mass Communication Quarterly, International Journal of Press/Politics, and Media Psychology, among others.

Book Information
ISBN 9781032392455
Author Qihao Ji
Format Paperback
Page Count 206
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 317g