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Social Marketing - International Student Edition: Behavior Change for Social Good by Nancy R. Lee 9781544371863
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Social Marketing - International Student Edition: Behavior Change for Social Good by Nancy R. Lee 9781544371863

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Description

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

Book Information
ISBN 9781544371863
Author Nancy R. Lee
Format Paperback
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 930g

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