The long-awaited, inspirational guide to life for a generation of black British women inspired to make lemonade out of lemons, and find success in every area of their lives.

'Inspirational' Stylist

'Seismic' Sunday Times

'A comprehensive, inspirational tool book that gives voice to the next generation of young black British women' Vogue

'Everyone should read it' Sadiq Khan

This honest and provocative book recognises and celebrates the strides black women have already made, while providing practical advice for those who want to do the same and forge a better, visible future.

Illustrated with stories from best friends Elizabeth Uviebinene and Yomi Adegoke's own lives, and using interviews with dozens of the most successful black women in Britain, Slay In Your Lane is essential reading for a generation of black women inspired to find success in every area of their lives.

'A brilliant insight into being a black woman in Britain' Otegha Uwagba, author of Little Black Book

About the Author

Yomi Adegoke is a mutli award-winning journalist and author. She writes about race, feminism, popular culture and how they intersect, as well as class and politics. She has worked at ITN, Channel 4 News and The Pool as a senior writer and freelanced for Vogue, the Guardian and the Independent amongst others. In 2018 she was listed as one of most influential people in London by the Evening Standard. She was awarded journalist of the year by the Woman In Africa awards, named a Marie Claire Future Shaper and was awarded the Groucho Maverick

Elizabeth Uviebinene is an award-winning Marketing Manager from London. A natural in creative storytelling and idea generation, with a passion for brands, Elizabeth creates marketing campaigns that are culturally progressive and commercially impactful. In 2018, Elizabeth was recognised by The Dots as a woman redefining the creative industry, and awarded a Rising Star in the PR, Communications and Marketing industry by WeAreTheCity.

Reviews

Winner of the Groucho Maverick Award

Winner of Marie Claire Future Shapers Award

Shortlisted for the Specsavers National Book Award

'This book will have a profound impact on the way we discuss race and women' Dolly Alderton

'Fantastic' Diane Abbott

'These two remarkable women took the kickass step of writing their own rulebook' Deborah Frances-White

'Elizabeth and Yomi offer wisdom and encouragement to a rising generation of Black female leaders' Sheryll Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org

'Like talking to a very intelligent, articulate and hilarious girlfriend' Roundtable Magazine

'Wise, witty and insightful' Emerald Street

'An inspirational guide to life for the modern British black woman' Elle

'Super-smart, exuberant manifesto' ES Magazine

'Stlyish, sassy and funny' Metro

'Magnificent' Emma Gannon

'The most engaging analysis ever to have reached publication of why it is that black British women still feel "tattooed with our otherness"' Daily Telegraph

'It is neither a sermon nor an indictment, but the passionate making of a case. A highly effective one' Sunday Times Culture, Book of the Week

'The synthesis of a thousand conversations about how to navigate career, love, family, racism, and unattainable beauty ideals as a black British woman' The Times

Book Information
ISBN 9780008306304
Author Yomi Adegoke
Format Paperback
Page Count 384
Imprint Fourth Estate Ltd
Publisher HarperCollins Publishers
Weight(grams) 290g
Dimensions(mm) 198mm * 129mm * 25mm