Revel in Sweet Sensations and Savory Snacks

#1 New Release in Chocolate Baking and Pastry Baking

This one-of-a-kind cookbook is filled to the brim with sweet sensations and savory food crafted by the founders of the popular SoFloFooodie.

The best sweet and savory options. Can't choose one? Well don't worry because this cookbook has you covered on both fronts. From mouthwatering savory snacks like buffalo chicken sliders, to unbelievable sweet sensations such as red velvet oreo cheesecake-these recipes are sure to please any taste bud. SoFloFooodie's viral recipes have earned them over 3 million followers, and this cookbook contains their most popular creations such as their oreo desserts, and easy air fryer desserts like air fryer strawberry poptarts.

More than just a cookbook. This tasty and innovative cookbook challenges you to create your own sweet or savory treat all in the comfort of your own home, building your baking confidence with every recipe. No matter the occasion, whether you're hosting gatherings, parties, game nights or date nights, this cookbook adds the yummy fun that you need!

Inside, you'll find:

• Deliciously unique recipes with sweet sensations to savory snacks
• Recipe guides using unique ingredients and savory spices
• Plenty of tips and tricks to make cooking these yummy treats fun and accessible

If you liked Mooncakes and Milk Bread, Small Batch Baking, or Sweet & Savory Keto Chaffles, you'll love Savory vs. Sweet.

Marketing plan

• The authors are the founders of @SoFloFooodie across platforms: Instagram: 295K - growth in last 12 mo, about 30K TikTok: 2.8 M with a verified account. Growth in the last 12 mo, 800K Pinterest: 76K, growth in last 12 mo, 76K (new platform)
• Instagram: 33% 25-34 year olds and 29.7% 18-24 year olds. 79.8% women and 20.1% men. 38% of the United states. Other top countries include Brazil, UK, Mexico and India. TikTok: 64% in the United States. 82.7% women and 17.3% men.
• The authors have had a lot of success with giveaways on their page, so being able to do a book giveaway (where one of the required entry steps is to tag friends to increase awareness about the book) would be beneficial.
• The authors would like to do a fun photo/video shoot to announce the book and get followers interested/excited for the upcoming book.
• The authors have had merch in the past and can create a piece of merch specific to the book launch and encourage preorders by giving readers this specific merch product if they preorder.
• The authors would push that the book contains a number of never-before-seen recipes (including the viral unicorn cheesecake). They have shared versions of it, but never the actual recipe which they plan to do in the book.
• They are based in South Florida (Miami area) with many connections to other influencers (both local and non-local) who they can send a PR package to with the book to gain exposure when they share it with their followers.
• The authors can use their connections within the community to attempt to get in contact with local South Florida news publications to push the news in regards to the book.
• Their TikTok has a massive following with potential for videos to go viral so, TikTok would be a location to drive traffic and sales.
• The authors have worked with a number of brands such as Pillsbury, Oreo, Dunkin', Mcdonald's, Ninja Kitchen, Nestle, Uber Eats, etc.

About the Author
Shalean and Stephanie Ghitis are the founders of SoFloFooodie, a fully licensed food and beverage blog which launched in 2016. They have amassed over 3 million followers on Tik Tok, as well as 281K on Instagram, and 10 million monthly views on Pinterest. They create accessible recipes that the everyday food lover can create. They have been featured in several online news publications and were also announced as one of the top 10 food creators on TikTok during 2020. They live in Miami, Florida. Stephanie and Shalean Ghitis are the founders of SoFloFooodie, a fully licensed food and beverage blog which launched in 2016. They have amassed over 3 million followers on Tik Tok, as well as 281K on Instagram, and 10 million monthly views on Pinterest. They create accessible recipes that the everyday food lover can create. They have been featured in several online news publications and were also announced as one of the top 10 food creators on TikTok during 2020. They live in Miami, Florida.

Reviews

"Shalean & Stephanie create recipes that are not only delicious, but absolutely beautiful to look at. This book has something for the whole family!" -Cari Garcia, founder of FatgirlHedonist.com

"Steph and Shay have created the ultimate party in a book! The recipe ideas are fun, creative, and easy to follow. This book is truly an inspiration for any occasion as there are creations for all skill sets and tastes. @soflofooodie has captured what cooking is about: FUN!" -Ainsley Sheppard, owner/operator of Cream Parlor

"Whether you're feeling sweet or salty, every single recipe in this book is lip-smackingly delicious, guaranteed to bring big smiles to your kitchen. This book is full of sensational treats that yield really impressive results for any home cook. 5 (rainbow-colored) stars!" -Michael Silverstein, TV chef and bestselling author of New Comfort Cooking

"After numerous successful brand partnerships with @SoFloFooodie, I knew their cookbook would not disappoint. I am so excited to see their delicious recipes in one place and cannot wait to try some new desserts!" -May Naish, influencer specialist

Book Information
ISBN 9781642509915
Author Shalean Ghitis
Format Hardback
Page Count 224
Imprint Mango Media
Publisher Mango Media
Dimensions(mm) 229mm * 197mm * 19mm