More and more, women today are challenging long-held beliefs about what they can and can't do. They're speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities. In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. Andi, not only a senior business executive and tenured professor but also a corporate anthropologist, an award-winning author, and a successful entrepreneur, debunks myth after myth as she profiles the women in the book and offers key wisdom, insights, and observations through her unique lens. Whether about entrepreneurs, innovators, scientists, academics, attorneys, or leaders in other fields, the stories demonstrate how all the women have broken down walls and paved the way to more. Readers quickly come to understand that this book isn't just about the 11 women who are pushing boundaries and transforming business, culture, and society; it's about inspiring all women to achieve and showing them a way to launch forward. Rethink provides the tools and framework readers will need to question the norms around them, challenge their own current thinking, and smash the preconceived notions about themselves that can so often hold them back from realizing their goals and dreams. Readers will learn how to take a hands-on approach to examining and rethinking their own personal and professional lives in order to recognize a fuller potential.

About the Author
Andrea J. Simon, PhD (""Andi"") is an international leader in the growing field of corporate anthropology, an award-winning author, and founder and CEO of Simon Associates Management Consultants (SAMC). SAMC was founded two decades ago to apply the theory, methods, and tools of anthropology to help companies, organizations, and communities adapt to changing times. Her book On the Brink: A Fresh Lens to Take Your Business to New Heights won an Axiom Bronze Best Book award in 2017. On the Brink delves into the application of corporate anthropology to business problems. The seven case studies illustrate how anthropological methods can help companies see themselves in new ways-and reignite their growth strategies. Several of the companies were in need of a Blue Ocean Strategy, an area of Dr. Simon's expertise.


Book Information
ISBN 9781734324884
Author Andi Simon
Format Hardback
Page Count 262
Imprint Greenleaf Book Group LLC
Publisher Greenleaf Book Group LLC