Description
• A uniquely practical and comprehensive and guide to the full spectrum of Research Methods applied to Business and Management.
• It is rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, helping readers understand and apply research approaches, as well as assess the strengths and weaknesses of each method.
• Competing texts are very theory heavy, whilst this combines both theoretical grounding with practical application.
• Suitable for use on core Research Methods modules globally.
Book Information
ISBN 9780367620653
Author Pantea Foroudi
Format Paperback
Page Count 438
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 840g