Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. Opening with a discussion of the main traits of qualitative inquiry and its use in sport and physical activity, the authors provide a coherent and accessible overview of qualitative research using numerous examples to bring the text alive. The book is divided into five parts informed by stages in the research process, with chapters on:

* early steps in the research process

* ethics

* choosing your an approach

* methods of data collection

* analysing the data

* writing up and disseminating your findings.

This is essential reading for undergraduate and Masters students carrying out a qualitative research project in sport and physical activity and for PhD students looking to refresh their knowledge.

About the Author
Ian Jones is the Head of the Department of Sport and Physical Activity/Associate Professor in Sport at Bournemouth University. Dr Lorraine Brown is Associate Professor in Qualitative Methodology at Bournemouth University. Immy Holloway teaches Qualitative Methodology at the University of Bournemouth.

Reviews
This is a 'must have' book for aspiring qualitative researchers in the field of sport and physical activity. The book is well structured, providing the researcher with a step-by-step guide to the processes that need to occur to undertake methodologically sound qualitative research. It is intellectual and yet pragmatic which makes this a book that I will recommend to my PhD students and colleagues alike.
Murray Drummond
Professor in Sport, Health and Physical Education, Flinders University

This text provides students with an excellent foundation for understanding qualitative research studies and for conducting their own qualitative inquiries, in fields ranging from sport management and marketing to sport sociology and psychology.
Paul M. Pedersen
Professor and Director, Sport Management Doctoral Program, Indiana University-Bloomington

Book Information
ISBN 9781446207451
Author Ian Jones
Format Paperback
Page Count 240
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 420g