This book will tell you everything you need to know about making a success of your independent hotel or guest accommodation. It is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. You'll find out to: price your product for maximum profit; generate loads of free publicity; set up systems that make your life easier; open your mind to local revenue potential; develop a product that fits a profitable niche; understand the importance of a consistent identity; make extra revenue through the internet; measure your level of guest satisfaction; make the most of your advertising and sales activities; make and use a marketing action plan; develop and empower a support team; and recruit and manage a sales specialist.
Contents: Dedication Acknowledgements Preface Introduction Part 1 - Getting Started 1. Where are you now? 2. Where do you want to be? 3. What help do you need? Part 2 - Reaching your prospects 4. Using personal contact 5. Direct marketing 6. Advertising 7. Media relations 8. Promotional materials and activity Part 3 - Getting where you want to be 9. How do you price to maximise revenue? 10. How do you make systems and data work for you? 11.What tactics can you use to develop revenue? 12. Planning your marketing activity Resources Further reading Index

About the Author
Michael Cockman is a hotel marketing specialist with long and worldwide experience. During a 25-year career he has coached managers and sales teams to achieve outstanding results. He believes passionately in the power of experiential learning and now coaches and mentors business owners and managers, using this book as a framework. Michael is based in Oxford.


Book Information
ISBN 9781845281175
Author Michael Cockman
Format Paperback
Page Count 313
Imprint How To Books Ltd
Publisher Little, Brown Book Group