Description
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
About the Author
Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.
Book Information
ISBN 9780631193555
Author Len Groves
Format Paperback
Page Count 156
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 284g
Dimensions(mm) 230mm * 156mm * 12mm
About the Author
Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.
Book Information
ISBN 9780631193555
Author Len Groves
Format Paperback
Page Count 156
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 284g
Dimensions(mm) 230mm * 156mm * 12mm
