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Pricing in Business by Douglas Hague
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Pricing in Business by Douglas Hague

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9780815370451
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9780815370451
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Description

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.



Book Information
ISBN 9780815370451
Author Douglas Hague
Format Paperback
Page Count 338
Imprint Routledge
Publisher Taylor & Francis Inc
Weight(grams) 1100g

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