Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way, and ultimately make better decisions.

The book is relevant to C-levels, managers, entrepreneurs, investors as well as sales, marketing and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

Book Information
ISBN 9781032881959
Author Danilo Zatta
Format Hardback
Page Count 316
Imprint Routledge
Publisher Taylor & Francis Ltd