Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right 'look' is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, "Pricing Beauty" offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

About the Author
Ashley Mears is Assistant Professor of Sociology at Boston University

Reviews
"Mears gives voice to a group of women who are paid to be seen and not heard." Slate "Mears has produced a fascinating study." Boston Globe/The Find "Mears acknowledges that walking the runway can be a thrill unlike any other [but also] notes some of the industry's exploitative aspects." Stylelist "A nuanced, and deliciously complicated depiction of an industry." Tottenville Review "This book is sociology at its finest. Mears's rarified status as a model-researcher provides rich insight into the specific nuances of fashion." American Journal Of Sociology/AJS "Mears's book represents an original, highly readable contribution to the field." Choice



Book Information
ISBN 9780520270763
Author Ashley Mears
Format Paperback
Page Count 328
Imprint University of California Press
Publisher University of California Press
Weight(grams) 499g
Dimensions(mm) 229mm * 152mm * 25mm