THE NEW YORK TIMES BESTSELLER

Bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.

'Thought-provoking... As good an analysis as you could wish to read.' FINANCIAL TIMES
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The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway.

In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder.

Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
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'Entertaining and informative.' THE ECONOMIST

'Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime.' NEW YORK TIMES

About the Author
Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.

Reviews
Entertaining and informative. * The Economist *
Fast, fluent and persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read. * Financial Times *
Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime. * New York Times *
Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner. * Huff Post *
If there is a blunter, more opinionated, faster-talking expert on the internet than Scott Galloway, I haven't come across him. Or her. * Fortune *



Book Information
ISBN 9781787634800
Author Scott Galloway
Format Hardback
Page Count 256
Imprint Bantam Press
Publisher Transworld Publishers Ltd
Weight(grams) 461g
Dimensions(mm) 240mm * 162mm * 26mm