Description
About the Author
Jeffrey Stonecash is professor of political science at Syracuse University.
Reviews
A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics. * Campaigns & Elections, January 2009 *
Stonecash covers the practical aspects of polling in election campaigns, especially those for local office. The emphasis is on analytical approaches as much as on data collection, content that will be useful for those who want to understand better how candidates use data in deciding whether to run and in the organization of their strategy. Readers, especially students, will understand campaign polls better after reading this book. -- Mike Traugott, University of Michigan
Book Information
ISBN 9780742561328
Author Jeffrey M. Stonecash
Format Paperback
Page Count 188
Imprint Rowman & Littlefield Publishers
Publisher Rowman & Littlefield
Weight(grams) 281g
Dimensions(mm) 228mm * 154mm * 13mm