Description
In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyse the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.
In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
About the Author
Charlie Cook is publisher of The Cook Political Report, a weekly columnist for National Journal and CongressDailyAM, and a political analyst for NBC News.
Kirby Goidel is director of Louisiana State University's Manship School Research Facility, which includes the Public Policy Research Lab and the Media Effects Lab. As senior public policy fellow of the Reilly Center for Media & Public Affairs, he directs the annual Louisiana Survey and provides analysis of the findings to government organisations and the media. The author of two books and numerous journal articles, he is a professor in the Manship School of Mass Communication and the Department of Political Science.
Book Information
ISBN 9780807137833
Author Kirby Goidel
Format Paperback
Page Count 160
Imprint Louisiana State University Press
Publisher Louisiana State University Press
Weight(grams) 333g