Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field. KEY TOPICS: Health Education, Health Promotion, Health Education Specialists, and Program Planning; Starting the Planning Process; Program Planning Models in Health Promotion; Assessing Needs; Measurement, Measures, Measurement Instruments, and Sampling; Mission Statement, Goals, and Objectives; Theories and Models Commonly Used for Health Promotion Interventions; Interventions; Community Organizing and Community Building; Identification and Allocation of Resources; Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population; Implementation: Strategies and Associated Concerns; Evaluation: An Overview; Evaluation Approaches and Designs; Data Analysis and Reporting MARKET: Intended for those interested in learning the basics of health education and promotion.

About the Author
Jim McKenzie was the first to publish a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is a Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing. Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute. Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise, as well as the measurement chapter.


Book Information
ISBN 9780134219929
Author James McKenzie
Format Paperback
Page Count 496
Imprint Pearson
Publisher Pearson Education (US)
Weight(grams) 100g
Dimensions(mm) 100mm * 100mm * 100mm