Recently Viewed

New

Places: Identity, Image and Reputation by Simon Anholt 9780230239777

No reviews yet Write a Review
RRP: $77.39
Booksplease Price: $71.83
Booksplease saves you 7%

  Bookmarks: Included free with every order
  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When You Buy 3 or More Books - Use code: FREEUKDELIVERY in your cart!

SKU:
9780230239777
MPN:
9780230239777
Available from Booksplease!
Global delivery available
Global delivery available
Global delivery available
Global delivery available
Global delivery available
Availability: Usually dispatched within 4 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

About the Author
SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity - The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.


Book Information
ISBN 9780230239777
Author Simon Anholt
Format Hardback
Page Count 168
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan

Reviews

No reviews yet Write a Review

Booksplease  Reviews