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Persuasion On-Line & Communicability: The Destruction of Credibility in the Virtual Community & Cognitive Models by Francisco V. Cipolla-Ficarra 9781616682682
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Persuasion On-Line & Communicability: The Destruction of Credibility in the Virtual Community & Cognitive Models by Francisco V. Cipolla-Ficarra 9781616682682

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Description

In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practised on-line for the last eight years in a European university context is presented.

Book Information
ISBN 9781616682682
Author Francisco V. Cipolla-Ficarra
Format Paperback
Page Count 66
Imprint Nova Science Publishers Inc
Publisher Nova Science Publishers Inc
Weight(grams) 138g

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