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Perspectives in Social Research Methods and Analysis: A Reader for Sociology by Howard Lune 9781412967396

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Description

This book shows students the steps involved in the research process, the various strategies for conducting a valid social inquiry, and most importantly, the persuasiveness and elegance of reliable social research. It highlights the link between academic research and the real world. Included are carefully chosen examples of each of the major methodological techniques-survey, interviews, fieldwork observations, experiments, content analysis, secondary analysis and program evaluation. Also included are selections on sampling strategies, research ethics and both qualitative and quantitative data analysis.

Book Information
ISBN 9781412967396
Author Howard Lune
Format Paperback
Page Count 456
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 740g

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