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Personality and Persuasibility by Irving Lester Janis 9780313233203

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Description

General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume.

Book Information
ISBN 9780313233203
Author Irving Lester Janis
Format Hardback
Page Count 333
Imprint Praeger Publishers Inc
Publisher ABC-CLIO

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