Pattern Breakers has its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded - Twitter, Twitch, and Okta, for example - took off, while others, some deemed "most likely to succeed," shut their doors despite doing everything right. Was it dumb luck that separated gold from dross? What Maples and Stanford University's Peter Ziebelman discovered contradicts accepted wisdom and upends today's formulaic approach to entrepreneurship: that one should look for a big open market, talk to prospective customers to find their highest needs, their "pain points" in that market, and then build what is missing. Rather, patterns are broken and the potential for breakthrough opportunity created when inflection points-events that offer the potential for new empowering capabilities-are harnessed, transforming how people think, work, feel, and act. Uber and Lyft, for example broke the pattern of transportation by harnessing the power of the GPS-enabled smartphone. The Covid pandemic spurred telemedicine. Pattern-breaking ideas like these unlock different powers and radically change the rules, driven by people with the independent-mindedness and courage to divert from the consensus.

A hugely successful seed investor's analysis of what it is that makes start-ups triumph in the long-term

About the Author
Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like X (formerly Twitter), Twitch, Okta, and Outreach at the very beginning of their startup journeys. An eight-time member of the Forbes Midas List of Top Venture Capital investors, he was one of the pioneers of the seed investing movement, which started in the mid-2000s and now is a mainstream part of startup funding. Mike has over 80,000 X followers and a popular podcast, Pattern Breakers (previously Starting Greatness). Peter Ziebelman splits his time between academia and the business world. He teaches entrepreneurs as a lecturer at the Stanford University Graduate School of Business, where he is the principal instructor for the popular graduate school course on entrepreneurship and venture capital. He has also lectured at the Wharton School and the University of Chicago. He started his career as part of the innovative start-up team for speech synthesis semiconductors at Texas Instruments and then later he was a systems software entrepreneur at a venture-backed start-up. In 1996 he co-founded Palo Alto Venture Partners, an early-stage venture capital firm. He consults with Fortune 500 companies on entrepreneurship, and advises start-up companies as an independent board member.


Book Information
ISBN 9781035055081
Author Mike Maples Jr
Format Paperback
Page Count 288
Imprint Macmillan Business
Publisher Pan Macmillan
Weight(grams) 360g
Dimensions(mm) 233mm * 152mm * 22mm