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Offensive Marketing by Hugh Davidson 9781138145085
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Offensive Marketing by Hugh Davidson 9781138145085

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Description

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

Book Information
ISBN 9781138145085
Author Hugh Davidson
Format Hardback
Page Count 430
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 454g

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