Andre Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, "Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich." It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: "I'm trying to think of a good title for you to want me to change."

About the Author
Andre Bernard is the trade publisher of Harcourt, a regular columnist for The American Scholar, and the author of Now All We Need Is a Title.

Reviews
"This small book is truly delightful and will appeal to every prospective writer and anyone interested in the creation of ideas." -- Karen Glendinning - Chattanooga Free Press



Book Information
ISBN 9780393314366
Author Andre Bernard
Format Paperback
Page Count 128
Imprint WW Norton & Co
Publisher WW Norton & Co
Weight(grams) 148g
Dimensions(mm) 178mm * 130mm * 10mm