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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527604Author Mary SheehanFormat PaperbackPage Count 188Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 209g

For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.The world of sales can be tough, so it's easy...

WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams) 245g

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846666Author Jay BaerFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 216mm * 153mm * 22mm

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano...

Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors...

Search engines and social media have certainly changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. Even today, the key to success for every salesperson is his pipeline of prospects. Top...

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Here, you'll...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694145Author Rosser ReevesFormat PaperbackPage Count 172Imprint Widener ClassicsPublisher Widener Classics

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

What if the greatest salespeople on the planet are the opposite of who you think they are?Everyone sells, every day. It's why the most successful people are better than most at selling themselves, their ideas, or their products and services.Yet when...

Remote learning has been around since the 18th century. Caleb Phillips began advertising correspondence courses in the Boston Gazette in 1728 allowing people, for the first time, to learn new skills no matter where they lived. For the past 300 years,...

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading...

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or...

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time...

Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience-to open their wallets and give you...

You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve...

Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management...

Humans are intriguing. We aren't the calm and rational people we imagine ourselves to be. Instead, we live our lives "heart-first" and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines...

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781604612486Author Harlan H GoergerFormat PaperbackPage Count 174Imprint Beckworth PublishersPublisher Beckworth PublishersWeight(grams) 227gDimensions(mm)...

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive...

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650368Author David AvrinFormat PaperbackPage Count 256Imprint New Page Books,USPublisher Red Wheel/Weiser

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to...

If you want to know how strong your company's customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780955877162Author Peter RosengardFormat PaperbackPage Count 304Imprint CopticPublisher CopticWeight(grams) 430gDimensions(mm) 234mm * 156mm * 16mm

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...

The Price of Global Health is a unique book that describes the pharmaceutical pricing process and its business, economic and social challenges. Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical...

Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781778243806Author Karly McFarlandFormat PaperbackPage Count 218Imprint Karly McFarlandPublisher Karly McFarlandWeight(grams) 259gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913372019Author Wendy H JonesFormat PaperbackPage Count 190Imprint Scott and LawsonPublisher Scott and LawsonWeight(grams) 227gDimensions(mm) 216mm *...

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty,...

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy...

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In his widely received guide, Mack Hanan helps readers achieve just that...